As part of the TBF Group — a global leader in fruit, berry, and vegetable processing — 

the TM Filvarok brand stands out for it's commitment to purity and quality. My project involved creating a label design for Filvarok's range of direct-squeeze juices that visually conveys the brand's core values and appeals to the health-conscious consumer.

The objective was to design labels that embodied the brand's philosophy: 

"Nothing superfluous – only natural ingredients." This mantra of simplicity and naturalness had to be reflected in every aspect of the label design, showcasing the authenticity of Galicia's 100% natural direct-squeeze juices, free from added sugars, water, colorants, preservatives, flavorings, or concentrates.

Visual Elements: the labels feature vibrant, realistic images of the fruits and vegetables that each juice is made from, emphasizing the freshness and naturalness of the ingredients.

Color Palette: a color palette derived from the hues of the juices themselves was used, creating an immediate connection between the product and its packaging.

Typography: clean, legible typography was chosen to ensure that the brand's message 

of simplicity and health was easily communicated.

Brand Consistency: throughout the design process, maintaining brand consistency was paramount. This was achieved by incorporating Filvarok's existing brand colors and motifs into the new labels, ensuring a seamless shelf presence and brand recognition.

The resulting label designs for TM Filvarok's juice range have not only enhanced the product's visual appeal but have also reinforced the brand's position as a provider of premium, healthful juices. By using design elements that reflect the purity and essence 

of the ingredients, the labels have successfully captured the trust and loyalty of consumers looking for uncompromising quality in their choice of refreshment.